Delevingne first began modelling at age ten in an editorial shot by Bruce Weber for Vogue Italia alongside model Lady Eloise Anson.[34] She signed with Storm Model Management in 2009. She worked in the industry for a year before booking a paying job and went through two seasons of castings before landing her first runway show.
Delevingne was propelled to fame after being scouted by Burberry's Christopher Bailey in 2012 while working part-time in the office of a fashion website.[35] Bailey cast her in the company's spring/summer 2011 campaign.[12]